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Month: March 2016

Why We Should Be Showing Plus Size Models On Billboards And Other Media


There are certain standards that are prevalent in advertising, media, and the fashion industry – and those standards are thin, tall, and unattainable for most people throughout the world. Very few become models, and very few are as thin and lanky as the faces present on every billboard, television show, and fashion magazine. However, those models don’t represent how the average person looks in the slightest, which is why more and more companies have begun changing up their modeling standards. Average-size individuals, and even plus-size people, have been popping up in modeling campaigns in recent months – and this is a positive change. Here’s why plus-size models should be more prevalent.

“Plus-Size” Doesn’t Mean Overweight

As plus-size model Alex LaRosa told the Huffington Post, any model who wear a size 8 or larger is deemed “plus size.” However, as LaRosa points out, most individuals in the world wear a size 8 or larger – and their clothing isn’t labeled with such a categorization. Plus-size does not mean overweight. In fact, plus-size clothing doesn’t begin until size 16. So, the “larger” models that are presented as “plus-size” are merely normal, and more relatable to the population of consumers. Using larger, more average models in advertisements and media helps others to see what normal individuals look like, and sets more realistic expectations.

It Helps People Accept Their Physical Appearance

Countless individuals go to great lengths to change their physical shape, size, and appearance in an effort to look more like the unrealistic models typically promoted internationally. Because thin is the most common model variety, the rest of the world attempts to live up to and achieve that same standard – the thigh gap, the visible hip bones, the slim and slender face. However, if more realistic and plus-size models are used, the definition of what body type is best changes. Rather than working hard and going to great lengths to change, individuals can see how they are already great enough to be like those plus-size models. A more varied group of models would help the world accept its many different body types.

More Diversity Means More Acceptance

As researchers have discovered, the presence of more diverse bodies and appearances in the media, advertising, and other outlets helps others become more comfortable with diversity in their daily life. Seeing plus-size, thin, and even other types of models leads others to welcome and embrace not just their own appearance, but those of others as well. Instead of first noting the differences or flaws in others compared to the all-popular images of models, consumers can see the positive aspects of bodies and individuals different from themselves.